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The 12-point checklist for a website that brings customers
What every small-business website in India needs to turn visitors into calls and WhatsApp enquiries. Free, by email.
- The buttons customers actually use
- Speed, Google and trust basics
- What to measure every month
For business owners who run ads, or want to
Turn your ad spend into revenue, not just clicks
Move the sliders to your own numbers and see what your ad budget should bring back every month.
- Ad budget₹15,000
- Enquiries50
- Customers10
- Revenue₹50,000
Every ₹1 on ads brings back ₹3.3 in sales.
How this is worked out
Enquiries = budget ÷ cost per enquiry. Customers = enquiries × the share who buy. Revenue = customers × one sale.
₹300 per enquiry and 1 in 5 buying are common starting points for local search and Meta ads; change them to yours. Your monthly report then shows the real figures: enquiries, WhatsApp and call taps, and customers won.