How much should you spend on ads? Work it out from one customer
Start from what a customer is worth, not from a budget you picked. A simple, safe way to set and scale an ad budget.
Read the guideBlog
Get found, get customers
Short, practical guides for local businesses, written by Digitapix.
Landing pages that convert: what belongs above the fold
The first screen decides whether a visitor stays. What it must show, what can wait, and how to test it.
Read the guide
Your Google Business Profile: the page customers see before your website
Why the Google listing often decides who gets the call, and how to fill in each part properly.
Read the guide
The five numbers that tell you if your website makes money
Visits, conversion rate, cost per lead, lead-to-customer rate and cost per customer: what they mean and how to read them together.
Read the guide
Local SEO for small businesses: a 30-day checklist
Four weeks, one small task a day: how a local business gets found by people searching nearby.
Read the guideFor business owners who run ads, or want to
Turn your ad spend into revenue, not just clicks
Move the sliders to your own numbers and see what your ad budget should bring back every month.
- Ad budget₹15,000
- Enquiries50
- Customers10
- Revenue₹50,000
Every ₹1 on ads brings back ₹3.3 in sales.
How this is worked out
Enquiries = budget ÷ cost per enquiry. Customers = enquiries × the share who buy. Revenue = customers × one sale.
₹300 per enquiry and 1 in 5 buying are common starting points for local search and Meta ads; change them to yours. Your monthly report then shows the real figures: enquiries, WhatsApp and call taps, and customers won.